Gabriele Lorenzo Zaretti, founder of My Retail Lab
Our Team

Gabriele Lorenzo Zaretti

Founder

An Economist with an MBA in Finance, he is a seasoned business executive with more than 25 years of international experience leading growth, transformation and commercial excellence across the beauty, fashion, sports and advertising industries. His career spans multinational corporations, private equity-backed businesses and family-owned enterprises, giving him a unique perspective on organisations at different stages of growth.

Over the course of his career, he has held senior leadership positions with globally recognised brands including Ferrero, Miroglio, Benetton and Puma, in addition to executive and board advisory roles for companies such as Equivalenza, Perfumería Júlia, Vytrus Biotech and Midnight00.

His expertise encompasses corporate strategy, business analysis, business development and organisational transformation. He has a proven track record of defining and executing growth strategies, optimising commercial performance, expanding distribution channels and building high-performing organisations that deliver sustainable, measurable results.

He also brings extensive experience in brand development, retail strategy, omnichannel transformation, international expansion and strategic partnerships. Having successfully led complex business transformation initiatives across EMEA, the UK and Latin America, he is passionate about helping organisations unlock new opportunities, strengthen competitive advantage and achieve long-term, sustainable growth through strategic vision, operational excellence and innovation.

Mary Azarin, consultant at My Retail Lab

Mary Azarin

Consultant

Maryam has over 25 years of experience in technology started as a software engineer and architect, then moved to management and execution, worked in UAE, US, UK and Spain. Her expertise mainly focused on Tech Strategy for small/medium companies, Tech transformation & execution and AI adaption.

The key areas of her expertise are:
  • Fractional CTO
  • Digital Transformation
  • AI Adaption, Regulation
  • Process Automation
  • Project Rescue
  • Vendor selection and Integration
Strategy Growth International Expansion Omnichannel